How does iGB Affiliate contribute to your business and what does success look like?
Events like iGB Affiliate are invaluable for building professional relationships and uncovering new partnership opportunities face-to-face. For Safe Affiliate Programs, it’s a chance to showcase our offerings and network with both new prospects and existing partners. Success for us means walking away with strong leads, while also reconnecting with our current affiliates during exclusive events. If we’ve made new connections and had meaningful conversations with our partners, we consider the show a success.
 
Taking place at the beginning of the year, do you think iGB Affiliate will set the tone for the remainder of 2025? Do you think it can get the year off to a positive and confident start?
We’re excited to see if iGB Affiliate Barcelona in January will live up to the energy and success we saw at iGB London. These events are a perfect blend of professional networking and cultural engagement, and they always leave a lasting impression. The connections we make at events like these are crucial to our business, and we’re eager to continue this tradition in a new city. It’s an excellent opportunity to start the year strong, solidifying relationships and forging new ones that will support our growth throughout 2025.
 
How would you describe the experience that iGB Affiliate delivers for visitors and exhibitors?
iGB Affiliate is more than just an industry event; it is an institution with its’ immersive experience that brings together like-minded professionals. As exhibitors, we get the chance to interact directly with affiliates and operators, while visitors benefit from an environment that fosters meaningful connections. The event balances productive networking with a strong sense of community, making it a standout experience for anyone in the iGaming affiliate space.
 
In your opinion, what are the main trends impacting the affiliate industry?
The rise of mega-media affiliates that control a large share of the market has shifted the landscape, but we’re now seeing a move towards more specialized, niche markets. This shift allows affiliates to target specific player segments more effectively, leading to tailored content that boosts conversions and enhances player retention.
On the operator side, we’re seeing more integration of AI to improve efficiency and optimize the player journey. AI is streamlining operations and helping deliver personalized content, making the overall user experience much smoother from affiliate to operator.
Also, mobile optimization is no longer optional—it’s essential. As mobile gambling continues to grow, iGaming operators must prioritize mobile-first strategies to ensure seamless gameplay and secure transactions. Those who don’t adapt quickly will fall behind.
 
What are the most promising emerging markets and what opportunities do they present?
In recent years, we’ve been closely watching Africa as an emerging market. With rapid growth in internet access and smartphone use, the continent is becoming a hotspot for iGaming affiliates. With South Africa as a forerunner, countries like Nigeria, and Kenya are seeing increased interest in online gambling, presenting exciting opportunities for affiliates to establish themselves in some untapped markets.
While North America’s iGaming market is already well-developed, recent regulatory changes in both the U.S. and Canada are opening fresh opportunities for affiliates. With more U.S. states legalizing online gambling, affiliates have the chance to expand their reach and engage with an increasingly diverse and growing player base.
Southeast Asia’s increasing online connectivity growth and its digitally literate population are enthusiastic about digital entertainment, including online gambling. There is a naturally high reliance on mobile devices and a significant demand for mobile-friendly platforms and apps, including a rise in digital wallets and cashless payment methods across the region, all of which present an opportunity for tailored gaming experiences, specifically mobile-first opportunities.
The MENA region is also on the rise, with a shift toward online entertainment, including iGaming. Nations like the United Arab Emirates and Saudi Arabia are slowly opening the idea of regulated online gambling. This creates exciting prospects for affiliates to tap into a market with high disposable income and a growing appetite for digital entertainment.
Wherever the next few months and years lead, we’re excited to be part of the journey. Safe Affiliate Programs is ready to ride this wave alongside our ever-growing community!
 
What new technologies are transforming the industry?
AI has had a transformative impact on the iGaming affiliate sector over the past year. Advancements in Natural Language Processing (NLP) have improved language understanding, sentiment analysis, and chatbot interactions, making them powerful tools for content creation and SEO. These technologies are saving time and improving efficiency, but they should be seen as complementary to human expertise rather than replacements.
Looking ahead, AI’s potential in fraud detection, predictive analytics, and personalized content delivery will continue to shape the industry. The tools are evolving rapidly, and their integration into iGaming will bring even more innovation and value in the coming years.
 
What are you most looking forward to from participating in and being a part of iGB Affiliate 2025, the first edition to be held in Barcelona?
We’re thrilled to be part of iGB Affiliate Barcelona in 2025! The location is a hit with affiliates and operators alike, and a few days away from the wet and cold that January usually offers, is a plus in my book. This event offers a unique opportunity to engage with affiliates in one of Europe’s most vibrant cities, and we are excited about the inaugural show, and what it offers as a replacement for the London iGB Affiliate Conference. 
We will be taking the opportunity of a new and exciting conference location to invite affiliates to explore the secure and profitable opportunities available at SafeAffiliatePrograms.com. We plan to kick-start 2025 with a winning game plan!
We’ll also be hosting another exclusive S.A.P. Affiliate Dinner — a highlight for our partners. It’s a fantastic opportunity to connect with industry peers in an exclusive setting, with great food, a beautiful location, and an excellent crowd. Hope to see you there!