PlayOJO, a leading online casino brand powered by SkillOnNet, has launched a new global advertising campaign titled "Sounds Like OJO Time." In collaboration with the London-based creative agency Motel, the campaign revolves around PlayOJO's distinctive three-note sonic logo, which has become a signature element of the brand's identity. The multi-platform campaign kicks off in the UK and will expand to additional markets including Canada, Peru, Spain, and Ireland, with plans to reach more regions in 2025.

The advertisements feature everyday situations where the iconic PlayOJO jingle unexpectedly appears—through a microwave’s pinger, a car alarm, or an airport intercom—signaling the start of "PlayOJO time." These moments transform ordinary environments into high-energy, fun-filled scenes, where inanimate objects spring to life and join in the celebration with music, dance, and vibrant characters. The ads are designed to emphasize the brand's core message: PlayOJO offers an entertaining, innovative space where players can have fun, regardless of whether they win or lose. 

The campaign reflects PlayOJO's playful and distinctive brand personality, reinforcing its commitment to delivering an enjoyable gaming experience. With the tagline “Feel the fun - Play OJO,” the campaign highlights the idea that PlayOJO's joy and excitement can start anywhere, at any time.