As borders blur and affiliate businesses expand their international reach, optimising websites and channels for multiple countries and languages is essential for success. International SEO helps affiliates optimise performance across multiple countries, regions and languages while remaining nimble and with minimum investment. By using international SEO, affiliate businesses can target players from various regions and capitalise on localised search trends reaching audiences that might otherwise be overlooked. In this hands-on session, you will learn how to choose the right platforms and optimise content to drive traffic from local search engines, leveraging a cost-effective alternative to paid ads. Discover how regional targeting can power organic international expansion, paving the way for long-term, sustainable growth.

• Enhanced localised SERP visibility and authority through tools including hreflang tags and local backlinks, leading to higher conversion rates.
• International SEO is not just through Google – a review of other search engines and how to work with them while adapting to regional search engine preferences.
• Optimising content for increased local relevance and user engagement in diverse markets - from Europe to Asia and North America.