Since Chumba Casino's launch in 2017, sweepstakes have become one of the fastest-growing verticals in the US iGaming market, with affiliates calling it a key area for growth. Sweepstakes casinos tied to major brands continue to thrive, presenting significant opportunities for affiliates to tap into an expanding market. Operators are leveraging legal loopholes to enter the market, but regulatory challenges loom as the American Gaming Association hints at upcoming changes. With online casino entry barriers remaining high, sweepstakes sites offer a simpler, cost-effective alternative. However, future state-level regulations could level the playing field, impacting their dominance. This session will explore the immense growth potential of sweepstakes, provide strategies for integrating them into your business, and offer insights into navigating the evolving regulatory landscape.

• Could big changes in US state laws come into play soon? How can you anticipate and plan for these changes?
• Insights into player behaviour and how to boost retention through social features and loyalty programs.
• Partnering with sweepstakes operators tied to major brands for increased credibility and reach.