Transparency between operators and affiliates is crucial for building trust, improving collaboration, and ensuring long-term success. Sharing data and providing access to analytics is key, as it gives affiliates detailed insights into traffic sources, player behaviour, and campaign outcomes. In iGaming, transparency can make or break partnerships; however, many affiliate relationships still lack transparency, leading to friction and mistrust. Hear from leading operators and affiliates about how they’ve structured their use of real-time data and reporting to strengthen relationships, identified and troubleshooted challenges, and improved ways of working to manage affiliate retention.

• Real-time reporting: what data points are crucial for affiliates?
• The impact of data transparency on affiliate loyalty. How can affiliates trust the data that operators share with them?
• Avoiding discrepancies: how to make sure your data builds trust and how to tackle any discrepancies that appear.