Affiliate content is evolving rapidly, driven by changes in consumer behaviour, technology and the demand for innovative content formats. Smaller affiliates often have a competitive edge on larger affiliates through organic video-based content on channels like Instagram Live, Kick and Twitch. Meanwhile, community-centred text platforms like Discord, Reddit, Medium and Telegram reach engaged and niche audiences through highly targeted content. This session will bring experts together to debate what is undoubtedly the backbone of the industry – what content drives the largest click-through?

• Which channels deliver the strongest conversion? Where is the next big opportunity?
• Will video overtake text-based content? Should affiliates double down on a single platform or content format or diversify?
• What are some examples of value-driven content with x-factor? How do you build an all-powerful community?