Transparency between operators and affiliates is crucial for long-term success. However, in practice, friction and mistrust are not uncommon in this supposedly symbiotic relationship. In the first part of this iGBA Barcelona 2025 speaker interview series, Sam Darkens, commercial manager at OLGB, shares his journey of building a career around data, explores why the lack of transparency persists in the igaming space and advises affiliates to strengthen partnerships.

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