Using a data-driven approach, we'll explore the standout strategies, tools, and market dynamics that defined 2024, and how these insights can guide affiliate marketers in 2025. This session will bring you up to date on the new acquisition channels, regulatory developments, and data being used for targeted campaigns. As the iGaming affiliate market landscape evolves at a rapid pace, iGBA Editor-at-Large Corey Padveen will pull back the curtain on what’s next, and how you can prepare for the year ahead:

• Deep dive into the most effective traffic sources for affiliates: paid search, social, organic SEO, and content marketing - key ROI and conversion data
• The role of AI in enabling targeted content delivery and dynamic user segmentation, with examples of affiliates using data-driven personalization effectively
• Predictions on new acquisition channels and tools for 2025, including programmatic ad buying, AI-powered analytics, and cross-platform integration (e.g., mobile-first strategies).