Fira Grant Via Barcelona, 20-23 January 2025
iGB Affiliate 2025 Lineup Ninja
Exhibitors
Growing Pains: Scaling Operations for Accelerating Affiliate Growth
The iGaming sector is expanding rapidly, contributing significantly to the broader affiliate marketing industry's projected value of $32.3 billion in 2024, and $48 billion by 2027. This growth doesn’t come without its pains. As the industry matures and sees a period of dynamic high growth and strong opportunities, many affiliate companies are scaling from a close-knit startup to a bustling enterprise. The transition from nimble founder-led operations to structured management frameworks isn’t easy. In this session, affiliates and industry experts discuss the big obstacles, learning lessons, approaches and strategies that affiliates can apply, and the innovative tools they can adopt to keep current growth trajectories on track.
• Building and scaling teams: from recruitment and training to structuring for optimal performance - managing rising costs during rapid growth periods
• Preserving company culture and maintaining the core values as you achieve scale
• Creating scalable systems and workflows to manage operational blockers - integrating technology and automations to enhance productivity and efficiency