Latin America and Africa are emerging as high-potential iGaming markets. With Brazil’s regulations set for January 2025, payment systems like Okto and Pix boosting adoption, and advances in Peru, Mexico, and Chile, the sports-obsessed region offers vast opportunities. However, many LatAm operators prioritize social media and influencers over international affiliates. Africa, poised to become a key player in the next 5-10 years, requires a hyper-tailored approach due to its community-focused and mobile-first population. Success in these markets requires localised strategies. How can affiliates collaborate with regional stakeholders to secure a foothold, and what will drive operators toward the affiliate model in these regions?

• Tailoring operator relationships to prepare for the next stage of regulation: what will happen to existing player and affiliate accounts once regulations kick in?
• Evaluating your product and marketing proposition: does it work for these markets? A sneak peek into an optimum, locally relevant marketing mix that will work for operators.
• Building a team on-ground – why this is critical to build trust with local operators?