As we look to the future for new market opportunities, India and the Middle East emerge as promising yet distinct regions with unique dynamics. India offers a large potential player base and a strong sports betting culture, but navigating its complex regulatory environment, including the 28% turnover tax imposed by the Goods and Services Tax (GST) Council, is essential. In contrast, the Middle East presents opportunities with higher lifetime value (LTV) players and a preference for out-of-home (OOH) advertising over traditional affiliate marketing. However, highly regulated frameworks shaped by Islamic cultural principles require careful adaptation. With the UAE’s General Commercial Gaming Regulatory Authority (GCGRA) preparing to open doors for online gaming, affiliates must find innovative ways to thrive in these markets. Learn from experts who have successfully navigated these challenges to unlock the full potential of these regions.

• Regulations in India and the Middle East: what’s coming and how to stay ahead.
• Practical tips on navigating unique cultural and legal aspects of India and the Middle East, and how these translate this into content and performance marketing.
• The marketing mix required across these different markets.