Success demands a tailored approach—there’s no one-size-fits-all formula. Affiliates must continuously refine their strategies to address growing competition, complex attribution models, and diverse market dynamics. Leveraging AI, predictive analytics, and high-value player segmentation, along with executing smart, multi-platform campaigns across Google, social media, and programmatic networks, is now critical. This session takes a data-driven approach to identify key trends, address pressing challenges, and uncover actionable solutions in affiliate paid advertising for iGaming. Through data insights and real-world case studies, the session will tackle critical questions to help you refine your PPC strategies and drive better outcomes.

• What data should PPC leaders prioritise to guide decisions? What are the current average CPC and CPA benchmarks in major markets?
• How to optimise push notifications and native ads to boost your results. Which platforms are leading in performance?
• Display vs native ads, advanced optimisation tactics and leveraging AI for predictive targeting in Google Ads.