Content Themes at iGB Affiliate 2025

Affiliates have consistently proved themselves able to reach the parts that operators’ other marketing channels cannot reach or dare to tread.

But what are the emerging traffic sources, geos, strategies and products delivering the next generation of players to operators?

How applicable or viable are these for your business and strategy and how can you get involved?

From the high volume/low player value opportunities in LatAm and India to the affiliates that have built and scaled successful businesses in supposedly impenetrable markets such as the UK and US, while are non-Google SEOs Telegram, Reddit and Discord growth worth investing in?

While long-term success is founded on solid strategy and careful planning, even foreseen events have the potential to damage a business and force a change of direction, as shown by Google’s recent parasite SEO update.

So, what lessons can affiliates learn from the impact and fall-out from recent sector-wide events?

Also, how can they structure and prepare for the inevitable and unforeseen shocks to their businesses over the next 12-18 months?

From Third Party Cookie fall-out to setting up more advanced platform analytics and bolstering CRM data, how can affiliates better track attribution?

Affiliate advertisers are not directly regulated, but their activity is the responsibility of licensed operators in many European jurisdictions.

With increasing influencer and sponsorship restrictions coming into play, what is the impact for publishers and how can they stay ahead?

Are kitemarks as issued under the KVA and QMRA schemes a light-touch route to the safeguards and assurances regarding affiliates that regulators and governments need or is licensing the only surefire way to achieve this?

As the demand for rigorous affiliate compliance continue to grow, stay ahead of change and solutions to monitor.