For too long, the industry has treated First Time Deposits (FTDs) as the north star of acquisition. Today, the industry’s obsession with First Time Deposits (FTDs) is holding us back. Acquisition-focused metrics like FTD, CPA, and CAC are no longer enough. The real winners? Those that rethink player and business growth strategy with data at its heart. Join us for this rapid hard core data session. This session breaks down what profitable growth really looks like in a fragmented, high-cost acquisition landscape. We explore how affiliates can shift from volume metrics to value metrics, how to optimise toward lifetime contribution rather than surface-level wins, and how granular data modelling can turn every acquisition channel into a precision engine. Expect a fast, hard-hitting look at the future of performance marketing, because in a world overwhelmed with noise, only data-led efficiency will separate the winners.