The game is changing faster than the feed refreshes. The affiliates who are winning today, and will survive tomorrow, are the ones building real brands. Destinations that players return to, trust, and actively choose. But what does brand actually mean in the iGaming affiliate world? It’s more than a content-rich homepage or a social strategy. It’s authority. It’s recognition. It’s being the site players know, the name operators respect, and the source AI systems trust. In this keynote, Carrie Rose breaks down how to built brand presence, deep audience loyalty, and that holy grail destination status. Further exploring how affiliates can create genuine value beyond comparison tables and why brand is now the differentiator in a world where everyone else is chasing the same traffic. If SEO is getting harder and the rules keep shifting, brand is the moat. This is your masterclass for building one.