The post-show research report revealed that 93% of attendees at iGB Affiliate 2024 expressed their likelihood of returning next year when the show moves to Barcelona, with 92% reporting either fair or high satisfaction with their experience. Additionally, 97% of exhibitors and sponsors indicated their intention to participate in 2025, positioning the event within the top 3% of events surveyed by Explori. Moreover, 95% of exhibitors expressed overall satisfaction, placing the iGB Affiliate experience within the top 5%.

Regarding brand perception, 88% of visitors and 89% of exhibitors agreed that iGB Affiliate plays an active role in the industry’s growth and development. Explori’s research confirmed that iGB Affiliate is considered a vital industry event for companies seeking business opportunities and network expansion.

Visitors praised iGB Affiliate as “hugely useful,” offering a “mind-blowing” networking experience. They also commended the quantity, variety, and status of exhibitors, as well as the quality of industry insights available through the content program. Exhibitors expressed high satisfaction with the event’s organization and were impressed by the caliber of visitors and the audience’s business-oriented nature.

Naomi Barton, Portfolio Director of iGB Affiliate, emphasized the significance of Explori’s data-driven insights in understanding attendee preferences and benchmarking performance across the events industry and the igaming sector. Barton highlighted the event’s commitment to addressing customer needs and surpassing expectations to deliver strong Key Performance Indicators (KPIs).

The iGB Events brand is positioned favorably as it prepares for upcoming editions of iGB L!VE in Amsterdam (July 2025) and iGB Affiliate in Barcelona (January 2025), emphasizing a continued dedication to providing exceptional business value and customer ROI.