New for 2026 are the Better Stands Initiative and the most Sustainable Stand Award, which are part of Clarion Gaming's sustainability journey. These are open to the circa 700+ exhibitors at iGB Affiliate and ICE Barcelona who will be present at the Fira Barcelona Gran Via across 19th ' 21st January 2026

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The Better Stands Initiative is part of a global programme designed to reduce waste in the exhibition industry by encouraging the use of reusable exhibition stands. It provides a framework for assessing and certifying stand sustainability with bronze, silver, and gold levels based on meeting key criteria.

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As part of the StandOut Awards, exhibitors will also have the opportunity to receive the accolade for the Most Sustainable Stand.

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To apply, exhibitors must be on track to achieve a Gold Better Stands certificate. Exhibitors are also requested to submit a sustainability statement describing how their presence demonstrates sustainable practices such as the use of a sustainable stand design, their selected method of travel to the show(s), and the commitments to waste reduction such as the use of digital materials over print.

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Clarion Gaming's sustainability team will review participating stands and agree a shortlist of the leading three entries with the winning stands announced on Tuesday 23rd January 2026.

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Expanding on Clarion Gaming's far-reaching commitment to build a sustainable future Naomi Barton, Portfolio Director responsible for iGB Affiliate said: 'Alongside the Sustainable Stand Awards we run a range of initiatives that aim to minimise the environmental impact of our events. Through these initiatives, we aim not only to promote social and environmental responsibility in the gaming community, but also to be part of the change.'

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iGB Affiliate exhibitors wishing to participate in the Better Stands Initiative or the Most Sustainable Stand Awards should contact naomi.barton@clariongaming.com