Taking place at ICE Barcelona, the world’s biggest gaming technology event, the ICE Innovators Challenge is an invitation to operators and their partners to submit AI-driven ideas that enhance responsible play.
Five finalists will be selected to develop MVPs with expert support from Microsoft and its partners, including tech consultancy and coaching. The competition will launch online, with finalists going head-to-head on the main stage at ICE 2026.
The winning team will receive £15,000 worth of consultancy, visibility, and ongoing support to help bring their ideas to market.
