An affiliate program that builds its terms around your traffic and helps you scale what works.

Big Betty Partners is an iGaming affiliate program with a marketing portfolio of 9 casino and sportsbook brands and a strong presence in Europe. The program is recognised across the industry — Affiliate Program of the Year at the iGaming News Awards 2026, Marketing of the Year at the AffPapa iGaming Awards 2026, and Best Newcomer at iGB L!VE.

We don’t offer the same deal to everyone. We start with your traffic — looking at the GEO, source, audience and acquisition model to build a partnership that fits your specific setup.

Every partner’s traffic is different. Your terms should be too.

9 brands. 20+ regions. More room to scale.

Big Betty’s marketing portfolio gives partners room to test and scale.

Work across different brands and GEOs, test new directions, move traffic to offers with stronger performance and scale what delivers results.

Commercial models

Choose the model that best fits your traffic:

- RevShare — 25–60%
- CPA — up to €600 per player
- Hybrid — CPA + Lifetime RevShare
- Sub-Affiliate — from 2.5%
- No negative carryover

New partners can access enhanced terms of up to 65% RevShare for the first 3 months.

Individual commercial terms are also available depending on the traffic source and quality. Payouts are monthly, by the 25th, from €100 — via wire transfer or crypto.

Partnership doesn’t end after signup

Every partner gets a dedicated Affiliate Manager who remains your direct point of contact throughout the partnership.

You get: - contact from your manager within 24 hours of registration; - direct communication without a ticket queue; - performance statistics through Affilka and ReferOn; - data refreshed approximately every 20 minutes; - API, postback and dynamic tracking support.

The goal is simple: to give partners not only competitive terms, but also the tools they need to make better decisions and scale.

We work with real performance traffic

Big Betty Partners works with:

SEO & Content · PPC · Social · Influencer · Email · Media Buying

Other traffic sources are reviewed individually.

Branded traffic is not accepted.

Every source is evaluated on its own, because what works for SEO may not work the same way for PPC, influencer or media buying.

More than numbers in the dashboard

Partnership is about more than CPA, RevShare and statistics. Big Betty creates additional opportunities for partners, bringing together performance, gamification, rewards and real-world interaction.

Betty Show is Big Betty’s own TV-show-style format, developed season after season. The first season, Big Deal Show, was built around the iconic TV shopping concept. The second season — Betty’s Wish Wheel — is running now.

As part of the campaign, partners earn Betty Wish Tickets for generated FTDs. The tickets you collect give you the chance to take part in the Wish Wheel — and the more tickets you collect, the more chances you have to win exciting prizes.

Betty’s Wish Wheel runs from September 1 to December 1, 2026, with the live show on December 4, 2026. To take part, existing partners confirm participation with their Affiliate Manager, while new partners register and then confirm — tickets start counting from that moment. The earlier a partner joins, the more tickets they can earn.

Beyond campaigns, Big Betty continues to create opportunities for partners to connect in person. On September 29, The Big Betty Night brings partners and the Big Betty team together at Virtus Palace in Lisbon — a private evening focused on meeting, networking and spending time together outside the usual working environment.

Campaigns, partner events, conferences and special activations complement the core partnership model and give partners more opportunities to stay engaged and get more value from working with Big Betty.

We build partnerships that don’t end with the numbers in the dashboard.

Start with a conversation about your traffic

Register with Big Betty Partners and your Affiliate Manager will contact you within 24 hours to discuss your GEOs, traffic source and partnership opportunities.

You bring the traffic. We’ll find the right deal for it.