Exhibitors
LeoVegas Affiliates
Partner with the King of the Jungle
About us
LeoVegas Group is one of iGaming’s best-known mobile-first operators and is part of MGM Resorts International. From our base in Malta we run a portfolio of casino and sportsbook brands across Europe and North America, each built around a strong product, a distinctive identity and a commitment to safer, regulated gaming.
LeoVegas Affiliates is the partner programme behind those brands. We work with publishers of every size, from comparison and review sites and sports tipping communities to SEO specialists, streamers and media groups, and we treat every partner as a long-term commercial relationship, not a tracking link.
Our brands
Partners can promote a broad, complementary portfolio from a single relationship:
LeoVegas, our flagship award-winning mobile casino and sportsbook
BetMGM, bringing the MGM name to European players
BetUK, a sports-led brand built for the UK market
Expekt, a long-established sportsbook and casino with deep Nordic roots
Pink Casino, a bright, bingo-and-slots-led brand with a loyal following
21.co.uk, a classic online casino experience for UK players
GoGo Casino, fast, simple casino play
Slot Boss, a slots-focused brand for UK audiences
This mix lets partners match the right brand to the right audience, whether that is a sports bettor, a high-engagement casino player or a casual slots fan.
Where we operate
We hold licences and run affiliate programmes in key regulated markets including the UK, Sweden, Denmark, the Netherlands, Italy, Spain, Germany and Ontario, Canada, alongside our MGA-licensed operations. Each market has its own dedicated affiliate managers and market-specific terms, so partners get local knowledge and compliance clarity rather than a one-size-fits-all approach.
Why partner with us
Brands players trust. Our brands convert because players recognise and trust them. Strong product, smooth mobile journeys and competitive welcome offers mean the traffic you send has the best chance of becoming a long-term customer.
Flexible commercial models. We offer Revenue Share, CPA and Hybrid deals, and our team will work with you to find the structure that fits your traffic, your market and your growth plans.
A team that answers. Our affiliate managers are specialists in their markets. Partners consistently tell us that responsiveness, transparency and reliable payments are what set us apart, and we intend to keep it that way.
Detailed, reliable reporting. Our programmes run on NetRefer, giving partners clear, timely visibility of their traffic, players and earnings.
Fresh campaigns and offers. We regularly launch new promotions and welcome offers across markets, from seasonal sports campaigns to casino promotions, and share them with partners early through our affiliate news hub so you can plan content ahead.
Built for regulated markets. Compliance is part of how we work, not an afterthought. We provide clear marketing guidelines and market-specific terms, and we support partners in promoting our brands responsibly and sustainably.
Who we want to meet
We are always looking to build relationships with:
Established comparison, review and casino guide sites
Sports betting, tipping and odds content publishers
SEO and content specialists in regulated markets
Media groups and publishers with engaged gaming audiences
New and growing partners with a clear, compliant acquisition strategy
If you are focused on quality traffic and long-term value, we want to talk.
Meet us at the conference
Our affiliate team will be on site and available for meetings throughout the event. Whether you are an existing partner looking to grow, or new to LeoVegas and exploring what we can offer, come and say hello. We are keen to discuss new markets, upcoming brand launches and commercial opportunities for the year ahead.
Get in touch
Website: www.leovegasaffiliates.com
Email: affiliateteam@leovegas.com
Social: @lvaffiliates (X), LeoVegas Affiliates (Facebook, Instagram)
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