Competition for conversions, trust and organic visibility is fiercer than ever. No doubt that content creators are feeling the heat. They must be nimble, maintain trust, build powerful brand identities that resonate, convert, and sustain long-term player relationships all while storytelling better than Steven Speilberg. In this candid conversation over cocktails join us to discuss what does content creation look like for affiliates in 2026; examples and innovations in storytelling; what are the softer and smarter ways to capture attention? How are considerations around gamification, raffles, tokens to fan sites being considered? What does the creative forecast look like - will AI push creatives our or will it reinvent them? What does new wave of creative roles look like in the affiliate ecosystem?