With interests to pivot into new directions to aid affiliates regain foothold in the market, there is a great deal of talk about the opportunities presented by prediction markets. Prediction markets, or is it spread-betting 2.0, arguably bring liquidity, visibility and a brand-new funnel to performance marketers. With rising mainstream awareness, and rumours that they are more stable than sweepstakes, this session gives a hard look to separate myth from margin when considering this as a new product angle. Including the regulatory and financial risks, why there is nervousness in the market, who is or should be regulating this market, and whether prediction markets may offer a cleaner, more defensible path to scale.