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Darren Hale - VL Partners

Darren Hale

Affiliate Team Lead, VL Partners

Darren Hale is a commercial partnerships leader with more than 15 years' experience across media, sports betting and iGaming, specialising in building high-value commercial relationships that drive sustainable growth. Throughout his career, he has held senior leadership roles across leading affiliate, media and betting organisations, including XLMedia, Spotlight Sports Group, Racing Post and VL Partners, where he has been responsible for developing partnership strategies, commercial growth and revenue performance across multiple international markets.

Known for his ability to align affiliate and operator objectives, Darren has negotiated and managed complex commercial agreements spanning acquisition, content, media and performance partnerships. His expertise lies in transforming transactional relationships into long-term strategic collaborations that deliver measurable value for both sides.

Sessions