Speakers

George Webb is co-founder and Director of Search at Toucan International, where he helps brands win visibility, authority, and demand across Google, AI search platforms, and digital media. With a background spanning technical SEO, Digital PR, and data-led growth strategy, George works closely with brands in competitive and regulated industries to futureproof their organic performance as search evolves. His focus sits at the intersection of traditional search, AI/LLM visibility, and commercial impact.