Speakers

Mark Hald leads SEO and ASO at MrQ Casino, the UK online casino and bingo operator, where he runs organic acquisition across web and app. His focus is building an in-house, AI-native growth engine: governed first-party data, agentic analysis, and generative-search visibility that compounds without paying per click. He’s known for a blunt, evidence-first take on AI hype (separating what genuinely changes the work from what’s just a new acronym for old ideas) and for insisting the moat is proprietary data and human judgment, not the prompt. At iGB Affiliate Barcelona, he’ll walk through a real affiliate-analytics case: how an AI agent talked a team out of a false “acquisition off a cliff” alarm, and the guardrails that caught its own wrong answer first.