Speakers
Patrick Fagan
Patrick is an applied behavioural scientist with thirteen years’ experience ‘turning minds into money’. On the academic side, he is a part-time lecturer at three universities, has co-authored peer-reviewed papers on topics ranging from facial expressions to Facebook psychology, and has published the Pearson book and is a Sunday Times bestselling author on behavioural science. He has provided behavioural science research and consulting for gaming and entertainment brands as well as blue chip brands across various industries. He was previously Head of Emotion Sciences at pioneering biometric company Element Human, and the Lead Psychologist at Cambridge Analytica. He is now co-founder and Chief Scientific Officer at Capuchin Behavioural Science.
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20-Jan-2027iGB Affiliate Stage (Hall 8.0)Beyond Betting: Winning Traffic in the New Attention Economy