Peter Gunni has been a pillar in building up Traffic Lab, starting up the performance marketing and business intelligence department. As a highly performance competitive individual, he uses his seven years of special forces experience as a backbone to inspire teams to reach unimaginable heights. He believes that in this industry it is not enough to be hungry for change, starvation is the only option. This mindset has led to Traffic Lab becoming the first affiliate to gain close ties with Facebook and receive whitelisting to advertise across Europe.