Fewer clicks, another algorithm update and an AI answer where your review used to be. Affiliates can no longer build growth around Google’s next move. Starting from the assumption of zero Google traffic, how do you attract an audience, earn their trust and give them reasons to return?

As AI reshapes content production and teams face cuts, this session explores where technology adds value and where human expertise drives growth. From creators and community to useful products and direct relationships, discover what to automate, which talent to back and how to build a business people actively seek out.

• Find your next customer without Google: which mix of creators, social and digital PR earns attention that converts, rather than replacing one platform dependency with another?
• Stop sending everyone straight out the door: what would make someone stay, challenge your review or return without needing another search?
• Know what you’re cutting: can AI replace content production without losing the first-hand experience and editorial judgement that make your recommendations worth trusting?
• Earn the second visit: what makes someone sign up, open your email or join your community once they’ve already found an operator?
• Follow the value, not the visibility: when do rankings and AI citations deliver customers, and which measures reveal whether tech and talent are actually driving growth?