FIRA GRAN VIA, BARCELONA 20-23 JANUARY 2025
Content Themes at iGB Affiliate 2025
Themes at iGB Affiliate 2025
Busting the Blockers
Affiliates have consistently proved themselves able to reach the parts that operators’ other marketing channels cannot reach or dare to tread.
But what are the emerging traffic sources, geos, strategies and products delivering the next generation of players to operators?
How applicable or viable are these for your business and strategy and how can you get involved?
From the high volume/low player value opportunities in LatAm and India to the affiliates that have built and scaled successful businesses in supposedly impenetrable markets such as the UK and US, while are non-Google SEOs Telegram, Reddit and Discord growth worth investing in?
Traffic Wars
Affiliates have consistently proved themselves able to reach the parts that operators’ other marketing channels cannot reach or dare to tread.
But what are the emerging traffic sources, geos, strategies and products delivering the next generation of players to operators?
How applicable or viable are these for your business and strategy and how can you get involved?
From the high volume/low player value opportunities in LatAm and India to the affiliates that have built and scaled successful businesses in supposedly impenetrable markets such as the UK and US, while are non-Google SEOs Telegram, Reddit and Discord growth worth investing in?
Future Proofing
What strategies and methods should affiliates be adopting and integrating now to put themselves in the box-seat to succeed in the long term?
Masterminding the AI transition and the clear need for human-moderated AI in areas such as content generation while pushing ahead with new processes and tools in business areas which don’t require the same degree of human intervention.
Are traditional affiliates still better off continuing to recruit talented content writers than transitioning to tech solutions for volume to meet SEO and traffic targets?
Is more targeted M&A in niche tech spaces needed vs affiliate brand assimilation, and how can you create and defining a clear company culture?
Unsinkable Growth
While long-term success is founded on solid strategy and careful planning, even foreseen events have the potential to damage a business and force a change of direction, as shown by Google’s recent parasite SEO update.
So, what lessons can affiliates learn from the impact and fall-out from recent sector-wide events?
Also, how can they structure and prepare for the inevitable and unforeseen shocks to their businesses over the next 12-18 months?
From Third Party Cookie fall-out to setting up more advanced platform analytics and bolstering CRM data, how can affiliates better track attribution?
Compliance Catchups
Affiliate advertisers are not directly regulated, but their activity is the responsibility of licensed operators in many European jurisdictions.
With increasing influencer and sponsorship restrictions coming into play, what is the impact for publishers and how can they stay ahead?
Are kitemarks as issued under the KVA and QMRA schemes a light-touch route to the safeguards and assurances regarding affiliates that regulators and governments need or is licensing the only surefire way to achieve this?
As the demand for rigorous affiliate compliance continue to grow, stay ahead of change and solutions to monitor.
Turn a Theme into Leads
Have you thought about sponsoring a theme that's closely aligned to your business at the conference? Or creating a thought leadership piece and presenting it to hundreds of influential industry stakeholders? Contact us to find out more about sponsorship at iGB Affiliate 2025.