Fira Barcelona Gran Via,
19-20 January 2027, Hall 8.0 and 8.1, North Entrance

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The Game Has Changed. See What Comes Next.

For the first time, we’re giving you a sneak peek at the iGB Affiliate agenda, two months ahead of the usual reveal.

This is your chance to see what we’re bringing to Barcelona in 2027, what we think matters and, more importantly, what you told us matters.

We’ve spent over 1,500 minutes talking to affiliates, operators, regulators, tech companies, investors and people doing things differently outside the traditional iGaming bubble.  

Add an unreasonable amount of coffee, a few sleepless nights and the occasional existential crisis over session titles, and you get an idea of the blood sweat and tears that have gone into it.

You told us what you wanted to talk about, what you’re worried about, what you’re excited about and what you’re completely fed up with. We listened, challenged it and built an agenda around the industry as it is now and where it’s going next.

Some of the subjects might look familiar. The way we tackle them won’t be.

 

Fill in the form to download the Agenda at a Glance
 

Search is swallowing the click, AI is changing how players discover and decide, and traffic alone no longer proves value. Affiliates and operators are navigating tougher regulation, tighter margins, changing partnerships and new competition for player attention. 

So we’re asking the questions that actually matter. 
 

Can affiliates survive without Google?

Who is really creating value, and how do we prove it? Where does AI give you a genuine advantage? Why are players looking elsewhere? And what should the next affiliate business build, buy, change or kill to compete?

We’re shaking up the formats too. Expect debates, live teardowns, practical clinics, new research, real-world case studies and a few things we’re deliberately keeping under wraps. If you’re looking for five people sitting on a generic panel agreeing with each other for 45 minutes, you might want to look elsewhere.

We want disagreement, evidence and the conversations already happening in bars, WhatsApp groups and meetings around the show brought onto the stage. 

Come for the vibes, stay for the insight.

This is only the first look. There’s plenty more to come.

Fill in the form below to get the iGB Affiliate 2027 Agenda at a Glance and see what we've been working on.

We’re changing the game. Are you ready?

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