Sustainable Gambling Zone

Formerly known as the Consumer Protection Zone, this award-winning feature at ICE is back, bigger and better than ever. Recognized by both the Vixio Regulatory Awards and Casino Guru Awards, it’s one of ICE’s most valued and impactful showcases.

In 2025, the Sustainable Gambling Zone nearly doubled in size, solidifying its role as the leading platform for advancing safer gambling practices, driving policy discussions, and fostering collaboration. Beyond safer gambling, it embraces a holistic approach to sustainability, integrating pillars such as Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG).

Join us as we set new standards, elevate sustainability, and shape the future of responsible gaming.

Do you want to become the official Sustainable Gambling Charity Partner?
Click the button below to apply.

Apply to become the SGZ Charity Partner



Casino Guru Awardsgra

While expanding its focus to include ESG and DEI, the Sustainable Gambling Zone remains dedicated to its core mission: consumer protection. This space will spotlight cutting-edge tools, products, and technologies designed to enable proactive and preventive measures in safer gambling, such as:

✔ Self-assessment tools for players

✔ Risk detection systems to identify potential harms early

✔ Player analytics for tailored, safer experiences

✔ Affordability checks and managing financial risks

✔ Biometric solutions for secure player identification

✔ Interactive interventions for real-time player support

✔ KYC and onboarding innovations to enhance player safety

✔ Self-exclusion and player-blocking technology

✔ Education campaigns to raise awareness

✔ Clinical approaches and treatments for those in need

Additionally, the zone will highlight the latest developments in:

✔ Corporate Sustainability Reporting Directive (CSRD) compliance

✔ Carbon footprint reduction strategies

✔ Sustainability throughout the lifecycle and value chain

✔ Diversity, Equity, and Inclusion (DEI) initiatives

Fund-Raising  

With the support of leading operators and suppliers, over €270,000 has been raised to date to drive consumer protection initiatives in the gambling industry.

Is your brand ready to take a stand for safer gambling and become a key part of ICE’s consumer protection initiatives?

Show your commitment to progress by joining our fundraising efforts. Together, we can make an even greater impact.

Get involved by reaching out to syed.hassan@clarionevents.com today!